Link Building Tool

The Link Building Tool collects a list of link-building opportunities for your domain and provides you with a management interface to run an outreach campaign in order to potentially acquire links. Having this tool directly in Semrush makes it easy to run competitive analysis on your SEO rivals and operate an outreach campaign at the same time.

Large lists of outreach prospects based on target keywords and competitors
Built-in workflow to manage the outreach process
Gmail and Google Search Console integration
Automatic contact information retrieval for target websites
"Monitor" report to follow your campaign’s progress over time

Why you should use the Link Building Tool

Link building is the process of generating links pointing to your website. These links are used by search engines to discover your website and decide how high it will rank in search results. So with link building being one of the most significant aspects of SEO, you’ll want to capitalize on any possible opportunity to gain new quality backlinks. You will be able to find these opportunities as well as track any links that you do gain.

Link Building Tool Reports and Features

Deleting and updating a Link Building campaign

To remove a Link Building campaign, you must delete the entire folder to which it belongs. This action will also remove all other Website monitoring campaigns within that same folder, such as Position Tracking, Backlink Audit, and Site Audit.

When you delete a folder, it is not immediately gone for good. It enters a "soft-deleted" state and can be restored by contacting our support team within 90 days. After that period, the folder will be permanently removed.

However, it is essential to note that restoring a folder only restores the folder itself, including its name and the linked domain. The Website monitoring data contained within it, such as your Link Building campaign, will not be restored. Therefore, you should only delete a folder if you are certain you no longer need the campaign data within it.

However, the Link Building tool does allow you to restart your campaign without deleting your entire folder. You can do this by clicking on the green update prospects dropdown menu in the top right corner of the Prospects dashboard.

Prospects report in the Link Building Tool. A red arrow is pointing at the Update prospects button on the right. An arrow icon on this button opens a dropdown menu with the following options highlighted: Update with current settings and Restart Link Building.

This will give you the option to update your prospects with our current settings (the campaign will simply re-collect prospects) or restart your link-building campaign completely (which will bring you to the settings menu).

Limits

The Link Building Tool is part of the SEO Toolkit.

Importing Links

If you have any paid level of the SEO Toolkit subscription, you can import up to 10,000 domains into the Link Building Tool. If you're using the free version of Semrush or are subscribed to a toolkit other than the SEO Toolkit, you can import up to 100 domains into a Link Building Tool campaign.

Gmail

When you connect a Gmail account to this tool to conduct outreach, you will be limited to no more than 500 emails sent per day from the connected account. Please refer to Google’s Limits for sending & getting mail guidelines for more information about the limits of emails you can send.

This limit is distributed between all of your websites to monitor where you have the same email connected to a Link Building Tool or Backlink Audit campaign.