Keyword Research8 min read
How to Win in a Zero-Click Search Market
Learn what zero‑click search means, why clicks are down, and what to focus on instead.
Kyle Byers is the Director of Growth Marketing in Semrush’s Owned Media Department, where he oversees Semrush’s global teams covering SEO, organic content, and the management and growth of acquired assets. He has led successful marketing teams agency-side and in-house for startups, SMBs, and Fortune 500 companies for over 15 years. Kyle and his work have been featured and cited by The Washington Post, Forbes, and Harvard Business School.
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