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Top 8 Large Language Models (LLMs): A Comparison
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Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
General SEO11 min read
Google Ranking Factors and How to Optimize for Them
Key Google ranking factors include content quality, linking domain variety, and page experience elements.
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AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
Contributor
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AI Overviews: What Are They & How to Optimize for Them
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.
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What Are Website Demographics? [Explained]
Website demographics describe the characteristics of the people who visit your website.
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This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.